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In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. 

By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain insights from ticketing data. Jeremy emphasizes that while AI can be a powerful tool, it still requires some manual work and fine-tuning. He also highlights the potential of AI in various aspects of sports marketing, such as fan engagement and content creation.


  • AI can help sports teams write better copy for social media posts and emails.
  • Teams can use AI to extract valuable data from ticketing software, enabling them to make more informed marketing decisions.
  • While AI is a powerful tool, it still requires manual work and fine-tuning to align with a team's specific tone and voice.
  • AI has the potential to revolutionize various aspects of sports marketing, including fan engagement, content creation, and personalized campaigns.

00:00 - Introduction

00:42 - Using AI to Write Better Copy

06:33 - The Potential of AI in Sports Marketing

07:54 - Takeaways

AI is a powerful tool and will continue to help make marketers more efficient and productive.
In this episode, I detail two ways teams can use AI today to help them sell more tickets:
1. Write better, targeted copy
2. Data extraction

These help teams target their marketing better, making it easier to sell more tickets. 

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