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Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tips on using hashtags effectively and encourages teams to experiment with different content styles.

Luke also emphasizes the need to have fun and engage with the audience on TikTok. Overall, TikTok is seen as a platform for increasing brand awareness and impressions rather than direct sales.
Luke has been on the cutting-edge of content creation and growth on TikTok for small-budget teams. In this episode, we dig into:
1. What's working now on TikTok
2. What tools is he using
3. Posting consistency
4. Tone of posting
5. Content creation versus other platforms


  • Consistency and authenticity are key to success on TikTok.
  • TikTok allows teams to reach a younger demographic and build brand loyalty.
  • Hashtags are a powerful tool for reaching specific audiences on TikTok.
  • Teams should have fun and experiment with different content styles on TikTok.
  • TikTok is a platform for increasing brand awareness and impressions.


00:00-Introduction and Background

02:26- TikTok Success and Metrics

06:31 - Consistency and Content Ideas

10:47 - Tools for Creating Content

12:44 - The Role of TikTok in Marketing Strategy

16:39 - The Value of TikTok for Brand Awareness

20:44 - Hashtags and Discoverability

23:30 - Prank Videos and Mascot Content

24:51 - Summary and Takeaways

You can view the Renegades TikTok - https://www.tiktok.com/@hvrenegades
Follow Luke on LinkedIn - https://www.linkedin.com/in/lukesawhook/

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