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In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action. 

He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emphasizes the importance of prioritizing and taking action based on the categorized activities. He also discusses the benefits of continuing education for sports marketing professionals and highlights the value of investing in marketing training.


  • The KISS framework (Keep, Improve, Start, Stop) is a useful project management tool for organizing activities and ideas.
  • By categorizing activities into Keep, Improve, Start, and Stop, you can prioritize and take action more effectively.
  • Continuing education, such as ticket sales training and marketing training, can help sports teams improve their processes and grow their fan base.
  • Investing in marketing training and data consultation can help marketing directors level up their skills and make more informed decisions.


  • 00:00 - Introduction
  • 00:42 - Introducing the KISS Framework
  • 01:23 - Explaining the KISS Framework
  • 04:36 - Take Action with the KISS Framework

The framework is called: K.I.S.S. - Keep, Improve, Start, Stop. 

By going through this framework, you have a clear picture of what you want to work on, what needs to be improved, and things you should stop doing. This is excellent for marketing activities like collecting email addresses or merchandise marketing, etc. 

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