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In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices.

Link to the YouTube walk-through video

What is a Boosted Post on Facebook:

  • A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page.
  • It's a quick and easy way to get your content in front of a larger audience, including people who may not already follow your page.
  • The boosted post retains the same format as your original post but is shown to a wider audience.
  • You can add specific call-to-action buttons like "Learn More," "Shop Now," or "Sign Up."

Paid Advertisement using Meta (Facebook Ads):

  • Meta (Facebook) Ads offer a wide range of campaign objectives, such as brand awareness, website traffic, lead generation, conversions, etc.
  • You can choose a specific goal based on your business objectives.
  • Meta Ads provide more advanced targeting options compared to boosted posts. You can create custom audiences based on behaviors, interests, demographics, and more.
  • Meta Ads offer various ad formats, including carousel ads, slideshow ads, video ads, and more.
  • You have greater control over the creative elements, allowing for a more customized and branded advertising experience.

Key Differences:

  1. Objectives and Goals: Boosted posts are more about increasing engagement, while Facebook Ads allow for a broader range of marketing objectives.
  2. Targeting and Customization: Facebook Ads offer more sophisticated targeting options and creative customization compared to boosted posts.
  3. Budget Control: With Facebook Ads, you have more control over your budget, bidding, and scheduling, allowing for a more strategic approach.
  • Business Size and Experience: Boosted posts are suitable for individuals and small businesses looking for a simple boost in visibility.
  • Facebook Ads are better suited for businesses with more specific marketing goals and a willingness to invest time in campaign optimization.


  • Boosted posts are effective for increasing the reach and engagement of regular posts on a Facebook page.
  • Facebook ads provide more sophisticated targeting options and campaign objectives.
  • Audience targeting, budget control, and creative customization are crucial for running successful ad campaigns.
  • Facebook ads are recommended for teams with specific marketing goals, while boosted posts are suitable for increasing visibility of content.

Sound Bites

  • "A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page."
  • "Facebook ads provide significantly better audience targeting options than boosted posts."
  • "Facebook ads give you so much more flexibility in how you create your ads compared to boosted posts."

00:00 - Introduction

07:21 - Flexibility in Ad Creation

12:48 - Choosing Between Boosted Posts and Facebook Ads

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