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In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans.

He also offers a demo of the email cookie verification software for interested listeners.
Here are the slides that I mentioned.

I share a few examples of pop-ups that work:

Splash pages:

Quizzes:

Cookie Verification
Head over to Sports Marketing Machine.com/Cookie to sign up for a demo on how you can collect more emails for about 15-cents per email from your website.

Episodes I mentioned:
41 - Dr. J.J. Peterson shares how you can invite fans into a story

Takeaways

  • Email marketing has a high ROI, with a 36 to 1 return on investment.
  • Collecting email addresses from your website is crucial for effective email marketing.
  • Three methods to collect email addresses are pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification.
  • Pop-ups can be used to collect email addresses by offering a newsletter or exclusive insider club.
  • Landing pages/splash pages/squeeze pages can be used to promote specific events, contests, or discounts to collect email addresses.
  • Email cookie verification involves placing a pixel on your website to track visitors and collect verified email addresses.
  • Email cookie verification is recommended for websites with 30,000 or more visitors.
  • Collecting more email addresses can lead to increased ticket and merchandise sales.
  • Interested listeners can request a demo of the email cookie verification software.

Sound Bites

  • "Today, I'm going to show you and tell you how to collect more email addresses from your website."
  • "Email marketing has a 36 to 1 ROI, which means that for every $1 you spend on your email marketing software, you will make $36 in return."
  • "The first thing I'm going to talk about today is pop-ups."

Chapters

00:00 - Introduction: Importance of Collecting Email Addresses

05:53 - Chapter 2: Landing Pages, Splash Pages, and Squeeze Pages for Email Collection

10:33 - Chapter 3: Email Cookie Verification: Tracking and Collecting Verified Email Addresses

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