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I sit down with Lee Neves, founder and President of the Stockton Cargo USL-W team. Lee shares insight into what made his first year so successful including:
1. How he leveraged free TV coverage
2. How he used videos on social media to increase ticket sales
3. Selling out games at a community college


  • Schedule games on Saturdays to make them appointment viewing for fans
  • Create a strong fan experience to increase attendance
  • Engage with the community and leverage relationships with local media for earned media coverage
  • Use video content to showcase the team's talent and engage fans
  • Focus on improving the fan experience and helping players progress to professional leagues


00:00 - Introduction to Lee Nevis and Stockton Cargo

11:43 - Founding the Team and Creating the Brand

32:45 - The Importance of Community Involvement

44:06 - Future Plans and Player Progression

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