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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser interviews Jared Orton, the president of the Savannah Bananas. They discuss the team's unique approach to social media, constantly improving the fan experience, and the launch of their new identity as the firefighters. The Bananas focus on making baseball fun and creating a remarkable fan experience. 

They use social media to showcase the fun and create a sense of urgency for fans to attend games. The team constantly reinvents itself to stay relevant and puts the fan at the core of their decision-making process. They use data to understand fan behavior and make informed decisions. The Bananas' success has exceeded their expectations, and they continue to grow and innovate.

Social Media -  What's working now and the perspective teams should have on their social media content creation

Building The Brand of Fans First - Back before the Bananas were taking the world by storm, Jared, Jesse Cole, and staff had an unrelenting pursuit of focusing all efforts on making the fan experience the best. 

Culture of Constantly Improving - Staying relevant by constantly reinventing themselves. Jared shares how they didn't want to become the Harlem Globetrotters of baseball and what they focus on.

Launch of the new Firefighters Identity - Where this came from, The WHY behind it, and the future.

Takeaways

  • The Savannah Bananas focus on making baseball fun and creating a remarkable fan experience.
  • They use social media to showcase the fun and create a sense of urgency for fans to attend games.
  • The team constantly reinvents itself to stay relevant and puts the fan at the core of their decision-making process.
  • They use data to understand fan behavior and make informed decisions.
  • The Bananas' success has exceeded their expectations, and they continue to grow and innovate.

Chapters
00:00 - Introduction and Overview
06:23 - Using Social Media to Create Urgency and Showcase the Fan Experience
10:59 - The Importance of Understanding Social Media Platforms
15:30 - Putting the Fan First in Decision-Making
25:34 - The Launch of the Firefighters Identity and Future Plans

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