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In this episode, Jeremy Neisser discusses the concept of Average Order Value (AOV) and how it can be used to determine the worth of a ticket buyer. He introduces an AOV calculator on his website and explains how to use it. Jeremy then explores the impact of AOV on budget planning, marketing effectiveness, promotions, and personalized fan experiences. He concludes by providing a plan of action for implementing AOV calculations and hints at using AOV for marketing planning in the next episode.

Takeaways
  • Average Order Value (AOV) is a metric that determines the worth of a ticket buyer.
  • Using an AOV calculator can help with budget planning and understanding the effectiveness of marketing efforts.
  • AOV can also be used to assess the impact of promotions and personalize the fan experience.
  • Implementing AOV calculations can lead to data-driven marketing decisions and improved ticket sales.
Chapters

00:00 - Introduction

00:41 - Average Order Value (AOV) Calculator

06:03 - Plan of Action

07:31 - Using AOV for Marketing Planning

08:01 - Conclusion

AOV Calculator

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