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In this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication.

The benefits of email segmentation include higher open rates, click-through rates, and deliverability, as well as reduced unsubscribes. Segmenting your email list also leads to improved ROI and better engagement with ticket buyers. Jeremy provides three takeaways: segment your email list into different buckets, plan relevant content for each segment, and analyze metrics to measure success.

  • Segmenting your email list allows for personalized and relevant communication with ticket buyers.
  • Email segmentation leads to higher open rates, click-through rates, and deliverability.
  • Segmenting your email list reduces unsubscribes and improves engagement with ticket buyers.
  • Analyzing metrics such as open rates, click-through rates, and conversions is crucial for measuring the success of email marketing efforts.

Sound Bites


00:00 - Introduction

00:41 - Email Segmentation and Personalization

01:37 - Benefits of Email Segmentation

03:52 - Segmentation for Ticket Buyers

04:48 - Takeaway 1: Segmenting Your Email List

05:45 - Takeaway 2: Planning Relevant Content

07:14 - Takeaway 3: Analyzing Metrics

08:41 - Conclusion

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