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In this episode, Jeremy Neisser explains the differences between accounts reached and impressions on Instagram. He emphasizes the importance of understanding these metrics and how they can be used to improve social media marketing strategies.

Takeaways
  • Accounts reached refers to the number of unique accounts that have seen your content, while impressions refer to the total number of times your content was displayed.
  • Analyzing different types of content can help determine which ones generate higher impressions and accounts reached.
  • Identifying engagement times based on higher impressions and accounts reached can optimize posting schedules.
  • Using analytics tools like Instagram Insights or Hootsuite can provide valuable data for making data-driven decisions.
Chapters

00:00 - Introduction

01:06 - Accounts Reached vs Impressions

04:30 - Main Takeaways

04:57 - Call to Action

Accounts Reached: The number of unique accounts that have seen your content on screen at least once, This also includes demographic information on the accounts you’ve reached, including top countries, top cities, top age ranges, and gender breakdown.

Impressions: The number of times a post or story was on screen. Another way to think about it. The number of times your content, whether a post or a story, was shown to users

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