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In this episode, the host discusses three important strategies to boost ticket sales: growing your email list, social media engagement, and using data. These strategies are crucial for sports teams and organizations during the off-season to prepare for the upcoming year. The host emphasizes the value of email marketing, the importance of video content on social media, and the use of data to make informed marketing decisions.


  • Capture email addresses during the off-season to have a running start on ticket sales.
  • Utilize video content on social media platforms like TikTok and Instagram to engage a larger audience.
  • Use data to track ticket sales and make informed marketing decisions.
  • Set goals and prioritize email capture, social media engagement, and data analysis in your marketing planning.

Sound Bites


00:00 - Introduction

01:08 - Chapter 1: Grow Your Email List

05:22 - Chapter 3: Data

07:15 - Takeaways

During the podcast, I dig into three key pillars: social media, email marketing, and data. I break down the power of utilizing these channels effectively to reach and engage your audience, ultimately driving ticket sales through the roof.

But that's not all. I also discuss common mistakes made by event organizers when it comes to off-season marketing, and most importantly, how to avoid them. Learn from the missteps of others and ensure that your marketing campaigns are flawless.

So, if you're ready to take your ticket sales to new heights, this episode is a must-listen. Tune in as he uncovers tried-and-tested off-season marketing tactics that you simply can't afford to miss.

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