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In this episode, Jeremy Neisser discusses the benefits of buying billboards for sports marketing. He introduces the concept of digital billboards and highlights the advantages they offer, such as flexibility and the ability to change ad content frequently.

Jeremy then explains how Blip Billboards provides access to discounted billboards in various locations. He emphasizes the opportunity to buy billboards for pennies on the dollar due to open inventory. The host gives an example of buying billboards in Wichita, Kansas, and concludes with a plan of action for listeners to implement.

Takeaways
  • Consider buying billboards for sports marketing to promote events and engage with the community.
  • Digital billboards offer flexibility and the ability to change ad content frequently.
  • Blip Billboards provides access to discounted billboards in various locations.
  • Take advantage of open inventory to buy billboards for pennies on the dollar.

Sound Bites

Chapters

00:00 - Introduction and Recap of Previous Episode

00:42 - The Benefits of Buying Billboards

01:33 - Transition to Digital Billboards

02:59 - Open Inventory and Buying Billboards for Pennies on the Dollar

03:28 - Example of Buying Billboards in Wichita, Kansas

03:54 - Flexibility and Targeting with Digital Billboards

04:46 - Discounted Advertising and Increased Exposure

05:40 - Taking Advantage of Open Inventory

06:10 - Plan of Action

07:32 - Conclusion and Call to Action

Digital billboards offer several benefits compared to traditional static billboards:

  1. Dynamic Content: Digital billboards allow for the display of dynamic and interactive content, including videos, animations, and live updates. This versatility enables advertisers to create eye-catching and engaging messages that capture viewers' attention.
  2. Targeted Messaging: Digital billboards provide the flexibility to schedule different ads at specific times of the day or week, allowing advertisers to target specific audiences during peak traffic periods or relevant events. This targeting capability increases the relevance and effectiveness of the advertising campaign.
  3. Real-Time Updates: With digital billboards, advertisers can make real-time changes to their messaging. They can update ads instantly, ensuring that their content remains fresh, relevant, and aligned with current events, promotions, or market trends.
  4. Cost-Effectiveness: Digital billboards eliminate the need for printing and installation costs associated with traditional billboards. Advertisers can update content remotely, reducing ongoing production expenses. Additionally, multiple ads can be displayed on a single digital billboard, allowing different advertisers to share the cost and reach a broader audience.
  5. Increased Visibility: Digital billboards often feature vibrant colors, high-resolution displays, and LED lighting, making them more noticeable and visible to passing audiences. The dynamic nature of the content and the ability to incorporate motion and animations further enhance their visibility and attract attention.
  6. Environmental Friendliness: Compared to traditional printed billboards, digital billboards are more environmentally friendly. They eliminate the need for printing materials, reducing paper waste and the associated carbon footprint. Additionally, digital billboards can be powered by renewable energy sources, further reducing their environmental impact.
  7. Enhanced Analytics: Digital billboards offer the potential for advanced analytics and data collection. Advertisers can track impressions, engagement rates, and other metrics to measure the effectiveness of their campaigns accurately. These insights enable advertisers to optimize their messaging and make data-driven decisions for future advertising efforts.

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