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In this episode, the host discusses how often sports teams should be posting on social media. He challenges the recommendation of posting 11 times a day on various channels and highlights the differences between businesses and sports teams.

The host suggests creating a social media shot list that reflects the team's story and using analytics to determine the most effective posting frequency. He emphasizes the importance of videos in social media and aligning the advertising strategy with content creation. Lastly, he advises tracking ticket sales from social media to understand what types of content drive sales.

Takeaways
  • Create a social media shot list that reflects the team's story and objectives.
  • Use analytics to determine the most effective posting frequency for each social media channel.
  • Prioritize videos in social media as they are more engaging and effective in telling the team's story.
  • Align the advertising strategy with content creation to support ticket sales and fan growth.
  • Track ticket sales from social media to understand the impact of different types of content.

Sound Bites

Chapters

00:00 - Introduction and Call to Action

00:40 - The Recommended Posting Frequency

03:23 - Alternative Approach to Social Media Posting

05:48 - Using Analytics to Determine Posting Frequency

07:14 - The Power of Videos in Social Media

08:35 - Aligning Advertising Strategy with Content Creation

11:24 - Tracking Ticket Sales and Fan Growth

13:48 - Key Takeaways and Conclusion

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