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In this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters.

Alan also provides tips on building relationships with reporters and tailoring pitches to fit their preferences. He advises teams to focus on creating experiences that are family-friendly, safe, and fun. Overall, Alan encourages teams to be proactive in reaching out to the media and offers his services to help them navigate the process.

Takeaways
  • Offer unique and engaging content to capture the attention of reporters
  • Build relationships with reporters and tailor pitches to fit their preferences
  • Focus on creating family-friendly, safe, and fun experiences
  • Be proactive in reaching out to the media and pitching ideas

Sound Bites

Chapters

00:00 - Introduction

01:10 - Alan's Background in TV

03:28 - Filtering Ideas for Media Coverage

08:13 - The Process of Pitching to Media

12:03 - Creating Unique Hooks for Media Coverage

31:19 - Recap of Tips

33:08 - Contacting Alan Sanchez

Alan Sanchez has spent over 10 years as a television reporter and has transitioned to help organizations obtain television coverage for their events.
Instagram: https://www.instagram.com/thepeoplesmediarelations/
Contact info: TeamAlan@gmail.com or (209) 222-0170

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