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In this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual people who watch the video.

The importance of views lies in increasing brand awareness and reaching a wider audience, while viewers are crucial for long-term growth and ticket sales. The episode concludes with three takeaways: understanding the distinction between views and viewers, considering the type of content when analyzing metrics, and seeking assistance to optimize social media strategies.

Takeaways
  • Views are the number of times a video appears on a screen, while viewers are the actual people who watch the video.
  • Focusing on views is important for increasing brand awareness and reaching a wider audience.
  • Having a large, engaged viewership is vital for long-term growth and ticket sales.
  • Consider the type of content when analyzing metrics and determining the importance of views or viewers.
  • Seek assistance to optimize social media strategies and achieve desired outcomes.

Sound Bites

Chapters

00:00 - Introduction and Call to Action

01:10 - Difference Between Views and Viewers

03:07 - Importance of Viewers for Long-Term Growth

04:02 - Takeaways

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