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In this episode, the host discusses ways to grow your email database using social media. While social media is a great avenue to build awareness for your games, email marketing has a higher conversion rate and better return on investment. The host provides four ideas to use social media to grow your email database: running enter to win contests, using a call to action in your link in bio, asking fans for feedback, and going live on Instagram.

The episode concludes with three takeaways: using contests to engage fans and collect email addresses, using surveys to gather feedback and collect email addresses, and incorporating opportunities for fans to sign up for your email list through Instagram's link in bio.

Sports teams across the country are pumping out a ton of content related to their team - from highlights to promotions, events, and game day graphics while encouraging fans to buy tickets to an upcoming game. Social Media is a great tool to build awareness AND a great way to build your email database.

Takeaways

  • Use contests on social media to engage fans and collect email addresses.
  • Surveys are a great way to gather feedback and collect email addresses from fans.
  • Incorporate opportunities for fans to sign up for your email list through Instagram's link in bio.

Sound Bites

Chapters

00:00 - Introduction and Recap

00:43 - Using Social Media to Grow Email Database

02:11 - Idea 1: Run Enter to Win Contests

03:07 - Idea 2: Use a Call to Action in Your Link in Bio

04:06 - Idea 3: Ask Fans for Feedback

04:32 - Idea 4: Go Live on Instagram

05:01 - Takeaways

05:58 - Conclusion

Listen in to learn these four tactics to grow your email database using social media. 

Subscribe today and learn how to grow your fan base and sell more tickets more efficiently. 

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