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In this episode, Jeremy Neisser discusses the concept of remarketing in sports marketing. Remarketing is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with a team's social media channels, website, or specific content. 

The host explains the benefits of remarketing, including addressing decision delay and distractions, increasing conversion rates, maximizing ROI, and maintaining brand awareness. Real-world examples of remarketing using meta ads, display ads, and cookie tracking software are also provided. The episode concludes with key takeaways for implementing remarketing strategies.

Chapters

00:00- Introduction to Remarketing

01:08 - Benefits of Remarketing

03:59 - Maintaining Brand Awareness

04:45 - Real-World Examples of Remarketing

09:51 - Takeaways


What is it:
Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with your social media channels, website, or specific content. 

Remarketing aims to reconnect with potential ticket buyers who have shown interest but have not purchased tickets.

Why it Matters: Remarketing keeps your team top of mind for potential ticket buyers.

Opportunities:
Meta Ads - Episode 21 - 3 Audiences You Should Have in Your Meta Business Suite
Awarity - Episode 28 - Casey Sawyer from the Hillsboro Hops 4-to-1 ROI Using Awarity
Cookie Tracking - Episode 44 - 3 Ways to Collect More Email Addresses From Your Website

Links to:
Step-by-Step Video - 3 Audiences within Your Meta Business Suite

Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram

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