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In this episode, Jeremy Neisser discusses Black Friday and Cyber Monday marketing planning for sports teams. He emphasizes the importance of creating two deals for each event to give fans options. He also suggests including merchandise and tickets as part of the package to attract different audiences.

Neisser then explains the pre-promotion phase, where teams should plan their marketing strategies and build excitement through teasers and announcements. Finally, he highlights the significance of tracking and documenting the success of the marketing efforts to identify the most effective channels and strategies.

Takeaways

  • Create two deals for Black Friday and Cyber Monday to give fans options.
  • Include merchandise and tickets as part of the package to attract different audiences.
  • Plan out the pre-promotion phase to build excitement and anticipation.
  • Track and document the success of the marketing efforts to identify the most effective channels and strategies.

Chapters

  • 00:00 - Introduction and Christmas Wishlist
  • 00:44 - Black Friday, Cyber Monday Marketing Planning
  • 01:39 - Deal Creation
  • 06:18 - Tracking and Documenting

The holidays are fast approaching and planning your marketing will allow you to maximize your ticket package sales.
Here are the three-part process that I have noticed work the best:

Deals - have two deals presented not one. There is psychology in providing fans with two choices over having one choice. Each option is a bundle including merchandise and tickets. 
Pre-Promotion - Start your marketing early so that fans can get excited and they are aware of the deals. That is part of the reason why Wal-Mart, Target, and other retailers have already started to share what is offered - to get people excited!

Document and Track - Download a printable November calendar and write in all of your marketing activities including emails, social posts, texting, etc. If possible track ticket sales from sources. So you know exactly which sources converts the best. 

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